Ecom Innovations, LLC, doing business as “The Gel Cushion Co” (“The Gel Cushion Co,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”). Our Services are powered by WordPress, which enables us to provide a secure and seamless shopping experience.
This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit, use, or interact with the Services, make a purchase, or otherwise communicate with us. If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy governs with respect to the collection, processing, and disclosure of your personal information.
By accessing or using the Services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.
When we refer to “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you. Personal information does not include de-identified or aggregated information.
Depending on your interactions with the Services and applicable laws, we may collect the following categories of personal information:
Contact Information
Name, billing address, shipping address, phone number, and email address.
Financial Information
Credit or debit card numbers, payment details, transaction information, and other payment-related data.
Account Information
Username, password, account settings, and preferences.
Transaction & Shopping Activity
Products viewed, added to cart, added to wishlist, purchased, returned, exchanged, or canceled; purchase history.
Communications
Information you include in communications with us, such as customer support inquiries.
Device Information
IP address, browser type, device identifiers, network information.
Usage Information
Pages viewed, links clicked, navigation patterns, and interactions with the Services.
We may collect personal information from:
Direct interactions: information you provide when creating an account, placing an order, or communicating with us.
Automated technologies: such as cookies and tracking tools that collect information during your use of the Services.
Service providers: including payment processors, shipping providers, and analytics partners.
Business partners and third parties, where permitted by law.
We may use your personal information for the following business and operational purposes:
Provide, Operate, and Improve the Services
Including fulfilling orders, processing payments, arranging shipping, managing your account, providing product recommendations, and improving overall functionality.
Marketing & Advertising
Sending promotional emails or text messages, performing audience targeting, and showing personalized ads based on your interactions with the Services.
Security & Fraud Prevention
Authenticating users, detecting and preventing fraudulent or malicious activity, and ensuring the safety and integrity of the Services.
Customer Support & Communications
Responding to inquiries, providing support, and maintaining our relationship with you.
Compliance & Legal Obligations
Responding to lawful requests, resolving disputes, enforcing our Terms of Service, and complying with applicable laws.
We may disclose personal information in the following circumstances:
With WordPress, our ecommerce and hosting provider
With vendors and service providers performing functions on our behalf (IT, analytics, customer support, shipping, cloud services, etc.)
With business and marketing partners, subject to their own privacy notices and your opt-out rights
With your consent, such as for shipping or social media integrations
Within our corporate group, including affiliates
In connection with business transactions, including mergers, acquisitions, or restructuring
To comply with legal requirements, enforce policies, or protect our rights or the rights of others
The Services are hosted and supported by WordPress. WordPress collects and processes personal information to operate, secure, and improve the platform, including enhanced features that may use data from interactions across WordPress-powered stores.
WordPress is independently responsible for its own use of your personal information and for responding to rights requests under applicable law.
For more information about WordPress’s practices and your rights, please visit https://thegelcushion.co and review any applicable platform privacy disclosures.
The Services may contain links to third-party websites or platforms not controlled by The Gel Cushion Co. We are not responsible for the privacy or security of these third-party sites. We encourage you to review their privacy policies before providing any information.
The Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority in their jurisdiction. If you believe we have collected such information, please contact us so we may delete it.
While we implement reasonable safeguards, no system can guarantee absolute security. Information transmitted to us may not be secure in transit.
We retain personal information as long as necessary to provide the Services, maintain your account, comply with legal obligations, resolve disputes, and enforce agreements.
Depending on where you reside, you may have rights regarding your personal information, including:
Right to Access / Know
Right to Delete
Right to Correct
Right to Data Portability
Right to Opt-Out of Sale or Sharing (for targeted advertising)
Right to manage communication preferences
You may exercise these rights through the tools available on the Services or by contacting us.
We may require identity verification or authorized agent documentation as allowed by law.
If you have concerns about our handling of your personal information, please contact us. Depending on your location, you may have the right to appeal a decision or submit a complaint to your local data protection authority.
Your personal information may be transferred to and processed in countries outside your own. Where legally required, we use recognized transfer mechanisms, such as Standard Contractual Clauses, to protect your information.
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date and additional notice where required by law.
If you have questions about this Privacy Policy or our practices, or if you wish to exercise your rights, please contact us at:
Phone: 347-252-8062
Email: support@thegelcushion.co
Address: 10508 Crossbay Blvd, Ozone Park, NY 11417
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